Categories
Marketing

The Power of Content

Understanding the power of content will help you be perpetual and ever-present. Seriously, not an overstatement. We mean content everywhere.

And, POWER. Lots of it. Content for your website, print brochures, commercials, flyers, all that stuff.

Power Up Your Content

So, your business is online. You’ve chosen the right colors and design, so now, its time for content.

Content is everything. Fresh content is even more powerful. Not surprisingly, the content you choose will build or destroy trust and loyalty. The power of content is in your hands.

Trust and Loyalty

Earlier we said, “the power of content has the power to make you perpetual and ever-present.” The power of fresh, relevant, frequent, and engaging content. Well, its DY-NA-MITE!

Fresh, relevant, frequent, and engaging content of this caliber will inevitably build trust and loyalty. Your audience, clients, and prospects will all see it, read it, and hear it. Plus, if you are really awesome, you can bring them into your virtual reality world. Full emersion.

Fresh Content Power

Fresh content is always important. It sends a message on its own. Fresh content tells your audience, “We are here NOW! And we want to be part of your life, be your friend, and be of benefit to you. You can come to us for ____ any time.” The blank being your product or service.

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Relevant Content Power

We want to offer relevant content. We want our audience to know we are a part of their community. That we are experiencing life with them. That we ARE them!

There are many ways to remain relevant. The SkyShot Prodcutions team is ready to help you with any content needs. Call us or Live Chat 24/7 365.

Frequent Content Power

Frequency of content is so POWER! Without a doubt, the more times we see an ad, the more we remember it. Its just how it is. Dare we say, it’s a science! [link to article]

Engaging Content Power

Make it fun. No doubt, this is of most importance. You want people to read something that engages their interest. Something that makes them choose your product or service.

Its true, the consumer buying cycle differs from person to person. Mostly, a person needs to be exposed to your content around 8 times. On average, this is how many times it will take before your brand comes to mind when your product or service is desired. Ladies and gentlemen, the power of content.

Content Formula

Fresh + Relevant + Frequent + Engaging = SUCCESS

This formula works.

The challenge for most businesses is time. How much time can you dedicate to creating content before you start loosing business? Not much, is the answer. For that, there are teams like SkyShot Productions that come to the rescue with a wide variety of content solutions. Remember, we are only a click away!

You can call SkyShotProductions.com at (281) 909-SHOT! (281) 909-7468 You can also LiveChat 24/7 at our website.

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Categories
Marketing

The Power of Color

SkyShot and The Power of Color

When SkyShot Productions talks about color, we mean color and business success. True, there are many important variables that make up the success of a business. However, the power of color tends to have a first and final say-so in winning audience attention. Therefore, making the power of color a most powerful variable in the success of any business.

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Color and Emotion

It is no secret that color influences emotion. Its true, we may have our own individual favorite colors. However, in the mind of a shopper. When it comes to building an instant profile in your mind of any certain person, place or thing; marketers want to compel you to buy their product or service.

Power of Color Groups

Indeed, as you may or may not know, there is meaning to color. Something to keep in mind when deciding on the colors of your business logos, interior, and exterior design. Including, but not limited to, stationary, signage, and graphics. There are three groups of colors we will talk about: Cool, Warm, Neutral.

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Cool Colors

As we know, cool colors create calming effects. Its important to keep in mind that on their own these colors might come across as impersonal. We may use other colors in combination to create more depth of emotion. Therefore, creating a deeper imprint in the mind of your audience.

Warm Colors

Behold, energetic infusion. Although, warm colors can feel overpowering when used by themselves. Combining colors in a balanced manner is clearly the way to go. And again, this will create more depth of emotion for your viewer.

Neutral Colors

None-the-less, as important as cooling or warming effects. Neutral Colors bring balance to color compilations. As backgrounds, these colors are perfect to use.

There is more to the power of colors. And we know you want the scoop. So, join our newsletter and stay informed of all our content release.

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